Dean Holland’s Starting with Marketing class is in its third, action packed week and I finally made the time to watch the 8 part web video module called “Traffic Tanks”, today.
This class actually covered a few things I am personally familiar with such as paid search or PPC and Google Analytics, which I have used both on The Computer Doctor website and for some of our customers.
“Traffic” means visitors to your web page, so Dean’s class this week covered five basic, traffic building areas that he has used successfully, driving up to 700 visitors to his website in ONE day. Now of course major websites can get millions of site visits or “hits”, but for personalized niche sites I will be more than happy to have a couple of hundred daily visits!
So how do you know if your efforts to get visitors to your site are working? YOU MEASURE IT. Google Analytics is free software that you put on your web page to let Google tell you which websites and search engines are sending folks to your site.
Traffic Generators (aka “Tanks”) are easy to use and require regular action to be successful, and of course you want relevant, targeted traffic that is interested in what your website is all about, especially if you are using PAID traffic.
Dean covers his techniques using Twitter, blogs, forum posts, search engines and an advanced technique on how list building can generate “push button traffic”, which will come into focus later during the next module.
A final thought on search engines and blogging reminded me that for people to visit any website (and especially if they return) quality content is king.